WWD reported Upper Canada Soap acquired Look Beauty, known for its animal sheet masks that have inundated social feeds.WHO: Based in Toronto, Canada, Look Beauty is a portfolio of brands that includes Masque Bar, My iN.gredients, and Pretty Animalz, its animal-shaped masks. The brands are distributed in 56 countries and carried in retailers like Shoppers Drug Mart, Walmart, CVS, and Target. Most recently, the business added Kroger, Meijer, and Wegmans.Upper Canada was founded in 1969 to bring beautiful and high-quality soap and beauty products to the gift industry. Today, the company is an innovator of products in the bath, beauty, and wellness sectors with a portfolio of brands that includes Danielle, Erase Your Face, Aroma Home, Skintonic Laboratories, Yes Studio, Therawell, and Cheesecake among others. Their brands are distributed in independent retailers, grocery & drug, department stores, dot.com, and everyone in between.WHY: The company plans to accelerate Look Beauty’s global growth and expand its portfolio of Korean-made skincare products.IN THEIR OWN WORDS: "We are excited to welcome Look Beauty to the Upper Canada Soap family. This acquisition allows us to strengthen our position in the beauty space, while capitalizing on the rapidly growing K-beauty trend, bringing innovative, clean skin care solutions to today's savvy consumer," Stephen Flatt, CEO of Upper Canada Soap, told WWD. "We look forward to supporting Look Beauty's continued growth with the funding and resources needed to help take the company to the next level, further advancing our brands in the global marketplace.